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PNC Bank

PNC Bank

PNC Bank

PNC Bank

PNC BANK

PNC BANK

PNC BANK

PNC BANK

The BIO Toronto office were in the late stages of delivering a completely revamped PNC.com experience.

The BIO Toronto office were in the late stages of delivering a completely revamped PNC.com experience.

The BIO Toronto office were in the late stages of delivering a completely revamped PNC.com experience.

The BIO Toronto office were in the late stages of delivering a completely revamped PNC.com experience.

With PNC updating their brand guidelines at a late stage, and with other question marks around the delivered creative - the London office was asked to revamp the look-and-feel and create a new design language in line with the new identity. 


With PNC updating their brand guidelines at a late stage, and with other question marks around the delivered creative - the London office was asked to revamp the look-and-feel and create a new design language in line with the new identity. 


With PNC updating their brand guidelines at a late stage, and with other question marks around the delivered creative - the London office was asked to revamp the look-and-feel and create a new design language in line with the new identity. 


With PNC updating their brand guidelines at a late stage, and with other question marks around the delivered creative - the London office was asked to revamp the look-and-feel and create a new design language in line with the new identity. 


Our brief needed to excel in these areas


  • Define a new look & feel, leveraging the new brand guidelines

  • Find a new direction for illustrations

  • Push the overall aesthetic into a more modern space, without alienating the core demographics

  • Create design style that can used across PNC digital experiences

  • Engaging utilisation of motion

  • Responsive, build ready design output

Over a period of three weeks we set out the rejuvenate the PNC online experience.

To inform all our design decisions, rigorous and targeted research was undertaken.

Immersing ourselves into the banking world and understanding where the PNC brand should fit was our goal.


We undertook discovery research methods such as - 


  • Competitor Review

  • Best-in-class research

  • Analysis of PNC brand and positioning

Placing the new PNC creative in a modern space, and at the same time not alienating the existing customer base was essential.


We looked at how challenger banks, as well as the more established banks showcase themselves online. There’s two key approaches to learn from - traditional banks are great at humanising digital with photography while newer challenger banks tend to be more vibrant and playful with digital assets.

All-in-all a very enjoyable, fast-paced project. The client was very happy with the new look & feel, and I am looking forward to how it performs once live.

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