As well as their main website, a new click & collect feature was needed along with in-restaurant mobile payment processes.
Over the course of seven, two week sprints, myself and the team were to deliver over 45 page designs, across 3 breakpoints along with a comprehensive design system.
Wagamama’s visual identity from its core restaurant experience to it’s online was very disconnected.
Our challenge was to understand the brand, and its goals, and deliver a robust new look and feel for wagamama.com.
While ideating and exploring how I could achieve this I explored many options.
Wagamama’s main user demographic being young students it was important to have a feeling of playfulness and pop, but not so much it would alienate other, perhaps older users.
Embracing Brutalist stylings along with the order and function of Swiss style graphic design helped achieve this - it gave us the ability to use expressive typography and imagery, but key information was laid out in a logical, accessible way.
Throughout the componentry I also referenced Japanese minimalism, namely on how our cards and other such UI are presented.
Statistics
CUSTOMERS
300
IMPRESSIONS
2500
SALES
2500
STATISTIC
75